Unchanging flavors since our founding.

Mentaiko

From our founding, to now, and the future, we continue to bring our traditional flavors of Hakata throughout Japan and to the world's dinner table.

Our motivation from our founders to protect the taste of "Japanese harmony" that everyone can enjoy.

From the tastes of a home kitchen.

Origin taste of the kitchen.

Yamaya was founded in 1974 by a husband and wife with this thought: "Let's make delicious, spicy mentaiko that is not just spicy."

They pursued their ideal flavor by trial and error in their home kitchen.

This is how the history of Yamaya began.

Since then, only ingredients with superior taste, quality and safety have been used to create Yamaya's uncompromising flavor.

Our motivation comes from the joy of hearing our customers say, "This is delicious."

We will continue to provide our delicious spicy mentaiko from Hakata to Japan and the rest of the world.

To bring happiness to our customers is our mission.

Mentaiko with the finest ingredients, matured for 168 hours.

The reputation of Yamaya's full-bodied spicy mentaiko has continued to spread, and the people of Japan have come to love it.

The mainstays of our popular flavors are four standard ingredients of Japanese food.

This idea is what made us travel across Japan in search of ingredients, and eventually we found the best ingredients: "sake" from Kitaya, Fukuoka, "kelp" from Rausu, Hokkaido, "yuzu" from Kyushu, and our own special blend of "chili peppers." By selecting only the best ingredients, we created a special pickling sauce we call "artisan sauce" without using a drop of water.

Maturing the mentaiko for 168 hours in this sauce is what brings out the body and flavor of our spicy mentaiko.

Our attention to quality of the ingredients is what creates our delicious, spicy mentaiko.

Soup Stock and Motsunabe (Offal Hot Pot) - Bringing the tastes of Hakata to the world.

From our experience in making mentaiko, in which we gained much experience in picking out the best ingredients, we created the Japanese soup stock "Hakata no Sachi, Umadashi," which became an instant hit.

With the soup stock using flying fish, which is traditionally used in zoni (a New Year's dish with rice cakes boiled with vegetables) and commonly eaten around Hakata, we had no idea how it would eventually be eaten throughout Japan.

We wanted more people to enjoy the popular Motsunabe (Offal Hot Pot) of Hakata, so we produced "Hakata Motsunabe (Offal Hot Pot), Yamaya" for Japan as well as South Korea and the United States to bring the flavors of Hakata to the world.

"Yamaya's" spicy mentaiko

Spicy mentaiko matured for 168 hours with the fragrance of yuzu.

  • Spicy Yamaya Mentaiko (Tasty)
    100g
    NET WT 3.53(oz)
    1,080 yen
  • Spicy Yamaya Mentaiko (Tasty)
    200g
    NET WT 7.05(oz)
    2,160 yen
  • Spicy Yamaya Mentaiko (Tasty) Taru (Cask)
    300g
    NET WT 10.58(oz)
    3,240 yen
  • Spicy Yamaya Mentaiko (Tasty) Spicy Taru (Cask)
    300g
    NET WT 10.58(oz)
    3,240 yen

Umadashi Soup Stock(Hakata no Sachi)

Our flavorful, all-purpose Japanese soup stock made with 6 select ingredients.
Over 3million pouches sold!!

Hakata Umadashi with flying fish comes in individual packs, a flavorful soup stock with profound taste that can be made in only 1 to 2 minutes.

Our 6 different select ingredients make the perfect mix, creating well-rounded stock for use with miso soup, udon, shabu-shabu and many more Japanese dishes.

  • Hakata no Sachi, Umadashi Soup Stock
    30 packs1,800 yen
  • Hakata no Sachi, Umadashi Soup Stock - Reduced Salt
    25 packs1,800 yen
  • Hakata no Sachi, Umadashi Soup Stock - Additive Free
    25 packs1,800 yen

Hakata Motsunabe

Hakata's traditional hot pot dish, "Motsunabe"(Offal Hot Pot)

Our retaurants, "Hakata Motsunabe Yamaya" are located in Japan, South Korea and the United States.

  • Hakata Motsunabe (Offal Hot Pot), Flying Fish and Soy Sauce Flavor
    3-4 servings 4,936 yen
  • Hakata Motsunabe (Offal Hot Pot), Deep Miso Flavor
    3-4 servings 4,936 yen
  • Hakata Motsunabe (Offal Hot Pot), Flying Fish and Soy Sauce Flavor
    1-2 servings 2,674 yen
  • Hakata Motsunabe (Offal Hot Pot), Deep Miso Flavor
    1-2 servings 2,674 yen